Harrah's Entertainment

Covers all properties in the empire and the corporate headquarters in Memphis, Tennessee.
www.harrahs.com/

Mirage Resorts

Information on the multiple properties owned by the company.
www.mirageresorts.com/

Boyd Gaming Corporation

Provides middle-market customers with affordable, high-quality casino entertainment, each property with a unique theme.
www.boydgaming.com/

London Clubs International

Operating casinos in the United Kingdom and overseas as well as marketing their services to high rollers.
www.lciclubs.com/

Casinos Austria International

Corporate background and information on casinos around the world.
caigkn.caigroup.at/

Isle of Capri Casinos

Information on group of US properties.
www.isleofcapricasino.com/

Fitzgeralds

Corporate information on owner of several properties throughout the United States.
www.fitzgeralds.com/

Caesars Interactive Empire

Including rates, online reservations, calendar of entertainment and casino events, dining information, menus, and gaming instruction.
www.harrahs.com/brands/caesars/hotel-casinos/caesars-brand.shtml

Branding Ideas For Small Businesses


By Janice Jenkins

Creating your own brand is the first step to having a successful marketing campaign for your business. Brand is everything when it comes to advertising. When you have a brand, you are most likely to be recognized and remembered by your clients, as well as your potential customers.

So how do you create an effective brand for your business? Here are surefire ideas to help you create that unique brand that will distinguish you from the rest of your competition.

First things first - your business cards are your representation to your clients, colleagues and prospects. It is your tool to introduce your contact information, in addition to your name and your company's as well. It is a no brainer therefore that your custom cards should have your address as well as your telephone number. It doesn't matter if you are a work-from-home designer, or your shop is adjacent to your garage - you need to have your address in your business card printing pieces.

A location and contact information that your clients can go to or call greatly enhances your credibility as well as your reliability. An address helps you create an established image that your customers can rely on. For privacy issues however, you can always use a P.O. Box address so you won't need to give away your house location.

Second, never leave your house without your full color business cards. This is practically a no-no when it comes to marketing your business. Every moment, each place, and every person you meet is an opportunity presenting itself. Carrying a batch of your cards with you wherever you go allows you more chances of letting other people know about your business. The same goes with your other print ads such as brochures, flyers, postcards, posters and catalogs.

Always remember to reduce your marketing costs. That's the third suggestion. Especially that you're a small business operating on a limited budget, you will always have a problem trying to make ends meet as advertising per se is costly and expensive. Coming up with creative ways to lessen your business card printing costs for example, can save you a lot of money which you can apportion to other operating expenses.

What about your letterhead? Would you like to save on them too? The fourth tip is to design your letterhead to be used as your paper for invoices, flyers, proposals, press releases, some documents in your media kit, and anything else you need to have your logo and company name. Not only do you provide professional image with your brand posted in all your marketing documents, you also help your clients and prospects remember you that easily.

Finally, think of more creative ideas to help you get your message out there. And don't forget your name and contact information. The more times your target audience sees your ad, the better are your chances of getting your brand recognized and retained in the minds of your customers.

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

For comments and inquiries about the article visit: Business Card Printing

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How to Get Number 1 Rankings on Google, Yahoo and MSN Using Video Hosting Sites

By John Prodonovich

The other day, I did a test to see how fast my videos would be found in the search engines and to see how well they would rank for the keywords I was optimizing my videos for.

The results were outstanding and should bring hope to anyone who feels that getting a #1 or top 10 listing on the major search engines is out of reach. Everyone can get top listings, with videos

The process was very simple. I filmed a video, submitted and tagged my video, and 13 hours later, I was in the #1 spot. Then, 24 hours later that same video on different video networks occupied spots 1, 2 and 3 on Google.

So, how easy is it to do? Very easy, just follow these steps and you'll be getting #1 listings on Google, MSN and Yahoo in no time flat.

First - Create your video. Use a video camera or digital video camera and get the digital file on to you computer so you can manipulate it in a video editing program. If you don't have a video camera, no problem, all you need is a microphone and an audio recording program like Audacity, and you can create an mp3 audio file with 30 seconds to 5 minutes of audio, and convert that audio to video. Don't worry, that's easy too, I'll tell you how in the next steps.

Second - Edit the video file to have the look, feel, URL's and production values you like. If you made an audio file, put that audio file into the video editing software. Most PC's come with Windows Movie Maker, which is free, and you can drop the Mp3 audio in there and place, random Digital pictures throughout the length of the audio file to create the "video" images that go along with your audio.

Third - Upload the finished video file, which should be in wmv format to a video submission host, called Tubemogul. At Tubemogul, you can upload unlimited videos, and then have those videos uploaded automatically to some of the more popular video hosting sites on the internet like Youtube, Google Video, Yahoo Video, Metacafe, Revver, and some other popular one.

Let me say that Tubemogul is also MORE than just a video posting service, they are MUCH more. They can track all the video views you get DAILY on EACH video hosting site. They'll provide charts and other track meta data, that is very important to marketers to daily track stats across all the video sites. And remember, it's all free to do this.

Fourth & Final Step - Push your videos out to the video hosting sites and let Tubemogul do the work for you. But a key element is, you want people to find your videos. The search engines find videos, not based on the content said inside them, but by the tags and descriptions about them. Tagging is the single most important element of getting traffic to other websites, based on what your video is tagged for.

Jeff Mills is giving away free home based business DVDs showing how people can make a six figure income, working from home and is giving away $757 in bonus marketing tools to anyone who claims one of the last remaining DVDs before they sell out. Claim your DVD at http://www.homebasedbusinessdvd.com

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How To Achieve Pagerank 5 For Your Website For Free


by Jazz Lai

There are many small business owners doing ecommerce online who are struggling, trying to increase their top page rank ratings. This is very time consuming and expensive. A lot of ecommerce businesses do not have a budget to allow them to take advantage of link buying, or other endeavors to increase the page rank ratings they need to make the money the big guns do.

How do you build a website for PR0 to PR2?

Here are some helpful hints that will work for you to get a top page rank on Google.

Get a private domain name. This is essential in this business. Be online for a few months. Make sure you change your content regularly, at least once a week. Have at least fifty inbound links that work.

This next step is tricky but not difficult. Have between 50 to 100 plus articles on your site. Submit your website to all of the necessary directories. Begin to link your website in the forums. Become a member of Google's PayPerClick Program. Google will welcome you with open arms. You invest twenty dollars to join Google's PPC program once. Done correctly, you will get back this small investment within a few short months.

It is a wonderful idea to make friends with Google. It is the number one search engine right now. Google's index spiders search the internet, finding sites to rank them against relevance. This takes some time for the spiders to do their job, sometimes up to several months, so have patience because it will take a few months for your site to get indexed.

A page rank of 5 can be reached by generating at least 10,000 links. This sounds daunting but it is not impossible. When you have 200 pages of content with each page having thirty or more links to other pages, those inside links will generate 6,000. Google's spiders will count the links inside the site because the size of your website is just as important as the links inside of it. This is especially valid when all of your website's content is alike.

This method will work for you, but you will have to be patient and allow some time to pass. Give it a few months, then begin checking at Google to see where your page rank is. From here, you will have a good idea in a few weeks if it is moving up, or down in page rank. If it is moving down, then you need to tweak your site, or adjust the keywords and keyword phrases.

Jaz Lai is an internet network marketing prospecting expert expert. Download your free white paper and audio on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only, click below for instant access:

http://www.HowToNetworkMarketing.com

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Yahoo Search Engine News

Stock futures signal more pain (Reuters)

Traders work on the floor of the New York Stock Exchange November 14, 2008. (Brendan McDermid/Reuters)Reuters - Stock futures pointed to a drop on Thursday, adding to the previous session's plunge, as investors worried about the fate of stricken U.S. carmakers and the specter of a prolonged economic downturn. At 5:33 a.m. EST, S&P 500 futures were down 1.9 percent, Dow Jones futures were down 1.3 percent and Nasdaq 100 futures were down 2.2 percent.



Prolonged recession looms (Reuters)

President of the European Central Bank Jean-Claude Trichet adjusts his spectacles while giving a lecture entitled 'Central banks and the public: the importance of communication' at Chatham House in London, November 18, 2008. (Suzanne Plunkett/Reuters)Reuters - Global economic misery spread on Thursday with the Federal Reserve predicting U.S. recession well into 2009, Japan's exports to Asia falling for the first time in six years and another sharp sell-off on global equity markets.



Prospect for auto bailout dims (Reuters)

United Auto Workers (UAW) President Ron Gettelfinger (L) and General Motors CEO Richard Wagoner talk before the start of a hearing about the automotive industry held by the House Financial Services Committee on Capitol Hill in Washington November 19, 2008. (Kevin Lamarque/Reuters)Reuters - Chances dimmed that a last-minute plan being crafted by Republican senators, with White House support, to provide $25 billion to bail out U.S. automakers would receive enough backing from Democrats to pass before the end of this week.



Financials need at least $1 trillion: analyst (Reuters)

Pedestrians are reflected in the window of a Citibank branch in Hong Kong's financial Central District November 18, 2008. (Bobby Yip/Reuters)Reuters - The U.S. financial system still needs at least $1 trillion to $1.2 trillion of tangible common equity to restore confidence and improve liquidity in the credit markets, Friedman Billings Ramsey analyst Paul Miller said.



Citi to use scalpel not axe in trimming Asia units (Reuters)

People walk past a Citibank branch in Shanghai November 20, 2008. (Aly Song/Reuters)Reuters - Citigroup is scrambling to slash costs in the face of collapsing investor confidence, but the embattled bank is unlikely to retreat from Asia, its strongest performing region.



Google News

Harrah's CEO: Economy is changing casinos - BusinessWeek

Winston-Salem Journal (registration)

Harrah's CEO: Economy is changing casinos
BusinessWeek - 13 hours ago
Gary Loveman said at a casino industry conference Wednesday in Las Vegas that Harrah's, the world's largest gambling company by revenue, and its competitors ...
Harrah's CEO: Economy is changing casinos International Herald Tribune
GLOBAL GAMING EXPO 2008: Casino 'arms race' declared over Las Vegas Review - Journal
At Global Gaming Expo, industry’s outlook is downbeat Kansas City Star
DetNews.com - Las Vegas Sun
all 71 news articles

A Federal bailout for Vegas casinos? - Los Angeles Times

A Federal bailout for Vegas casinos?
Los Angeles Times, CA - 16 hours ago
The ripple effect of the casinos' financial problems could be staggering. They already are if you are one of the many locals among the layoffs done by every ...
Casino stocks: Are they a good bet? USA Today
all 2 news articles

Smoking bans sap casinos' revenue - Las Vegas Review - Journal

Smoking bans sap casinos' revenue
Las Vegas Review - Journal, NV - 1 hour ago
Illinois' decline has happened even as gaming revenue in neighboring Iowa, where there's no smoking ban in casinos, rose or stayed steady from January to ...

Profits plunge at AC casinos - 6abc.com

Profits plunge at AC casinos
6abc.com, PA - 14 hours ago
By WAYNE PARRY ATLANTIC CITY, NJ - November 19, 2008 - (WPVI) -- In yet another measure of how mightily Atlantic City's 11 casinos are struggling this year, ...
Casino Business Up Despite Economy The Fulton County News
all 8 news articles

Placement of casinos could affect education - Daily Vidette

Placement of casinos could affect education
Daily Vidette, IL - 7 hours ago
The Illinois Gaming Board has its coveted tenth and final casino license up for grabs. The group narrowed a list of seven contenders to three finalists. ...
Withdrawal process TheDoings-ClarendonHills.com
all 2 news articles

NY Times Business

Stocks Are Hurt by Latest Fear: Declining Prices
The Dow fell below 8,000 as concern spread that the economy might be facing a chronic and debilitating decline in prices.


After Losses, Pensions Ask For a Change
Some of the nation’s biggest companies want Congress to roll back rules requiring them to put more money into pension funds.


Shares Near 6-Year Low, With More Losses Feared
As the stock market tumbled to its lowest level in nearly six years, traders and many others were asking the same question: Where is the bottom?


Nordic Countries to Lend Iceland $2.5 Billion
Finland’s Finance Ministry said that four Nordic countries would lend Iceland $2.5 billion to help the country recover from its economic meltdown.


Markets in Europe and Asia Follow Wall Street Drop
Stocks fell sharply in Europe and Asia a day after a withering sell-off on Wall Street sent U.S. stocks to their lowest close since 2003.


Yahoo Search Engine News

Stock futures signal more pain (Reuters)

Traders work on the floor of the New York Stock Exchange November 14, 2008. (Brendan McDermid/Reuters)Reuters - Stock futures pointed to a drop on Thursday, adding to the previous session's plunge, as investors worried about the fate of stricken U.S. carmakers and the specter of a prolonged economic downturn. At 5:33 a.m. EST, S&P 500 futures were down 1.9 percent, Dow Jones futures were down 1.3 percent and Nasdaq 100 futures were down 2.2 percent.



Prolonged recession looms (Reuters)

President of the European Central Bank Jean-Claude Trichet adjusts his spectacles while giving a lecture entitled 'Central banks and the public: the importance of communication' at Chatham House in London, November 18, 2008. (Suzanne Plunkett/Reuters)Reuters - Global economic misery spread on Thursday with the Federal Reserve predicting U.S. recession well into 2009, Japan's exports to Asia falling for the first time in six years and another sharp sell-off on global equity markets.



Prospect for auto bailout dims (Reuters)

United Auto Workers (UAW) President Ron Gettelfinger (L) and General Motors CEO Richard Wagoner talk before the start of a hearing about the automotive industry held by the House Financial Services Committee on Capitol Hill in Washington November 19, 2008. (Kevin Lamarque/Reuters)Reuters - Chances dimmed that a last-minute plan being crafted by Republican senators, with White House support, to provide $25 billion to bail out U.S. automakers would receive enough backing from Democrats to pass before the end of this week.



Financials need at least $1 trillion: analyst (Reuters)

Pedestrians are reflected in the window of a Citibank branch in Hong Kong's financial Central District November 18, 2008. (Bobby Yip/Reuters)Reuters - The U.S. financial system still needs at least $1 trillion to $1.2 trillion of tangible common equity to restore confidence and improve liquidity in the credit markets, Friedman Billings Ramsey analyst Paul Miller said.



Citi to use scalpel not axe in trimming Asia units (Reuters)

People walk past a Citibank branch in Shanghai November 20, 2008. (Aly Song/Reuters)Reuters - Citigroup is scrambling to slash costs in the face of collapsing investor confidence, but the embattled bank is unlikely to retreat from Asia, its strongest performing region.



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