Bredemeier

Produces swatch cards, fabric sample cards, swatch books, and tags for the textile, contract furniture, and imprinted sportswear industries.
www.bredemeier.com/

Lennertson Sample Company

Manufactures fabric sample swatch cards, books, headers, hangers in waterfall or island style.
www.lennertsonsample.com/

Multi Swatch Corporation

Designs and manufactures sample books and other sample presentations.
www.multiswatch.com/

The Color Association

USA. Color forecasting services for interior designers, textile, carpet and paper products manufacturers, and the automotive, paints and cosmetics industries. Publishers of reports in swatched booklet form, and developers of educational programs. Calendar of events.
www.colorassociation.com/

Smith Harrison, Ltd

UK. Manufacturing presentation solutions for the textile industry. Shade cards for yarns and threads. Ring binders, coasters and calenders for upholstery, furnishing, apparel and lining fabrics.
www.smithharrison.co.uk/

RGS Carpet Services Group

UK. Group of companies providing services and products to the floor covering industry. Pattern sample and presentation books. Paper print and heat sublimation transfer printing services. Designers and manufacturers of the international color reference system.
www.rgs-group.com/

Spectrum Sample Card Co

USA. Developers of color sample cards, fabric swatch books, and paint chip brochures for textile, paint, automotive, and building and construction applications.
www.spectrumsamplecard.com/

Champion

Canada. Manufacture of sample swatches for the upholstery fabrics industry. Also, printing design services.
www.championsample.com/

Munsell color

USA. Manufacturers of a range of color specification books and color standards for selecting, communicating, identifying, managing and controlling color in industrial design and manufacturing processes.
www.munsell.com/

Testfabrics, Inc

USA. Manufacturers of fabric swatches and books for textile and detergents testing facilities, surface designers and conservation specialists. Technical catalogs and papers om PDF files. List of global agents.
www.testfabrics.com/

SEO, the HTML Source Code and Competition


By Ricci Mathew

You have a business, and ever since you started the SEO campaign, business has been good and most of your business enquiries have been coming via your website. You are getting professional SEO support and an ongoing SEO program takes care of all your SEO work.They have optimized your website and now it attracts a fairly good quantity of relevant incoming traffic which has been resulting in good business enquiries and sales. Now, suppose you have other competitors for your business in your region and would like to know if your competitors also have an SEO campaign going on with their website. As you are ignorant on this issue it has been making you anxious. They have always been your stiff competitors so you can't just call them up and ask about it! So what do you do?

Ok, if you want to find out about your competitors are also optimizing their website it is a very simple process to find it out. It is not necessary for you to send some one out to spy on your competitors to get this information because it will only take you a few minutes to find out and confirm this information online. All you need to do is just go to your competitor's website and check on its HTML source Code!

This is how one should go about it. Go to the concerned web site's homepage on the browser and click on "view" and choose "source" and the HTML source code page opens up. If you are using Internet Explorer 2.x, right-click on the web page, and then click View Source. To view the HTML source code for a web page that contains frames, right- click the web page in a frame, and then choose "view source". Looking at this page you will be able to get the required information.

On this HTML source code page, just see if there are main keywords in the header tags KEYWORDS , the title tags KEYWORDS , and in the image alt tags KEYWORDS . These are always located near the top of the source code. Also if the content on the webpage has been optimized for the search engines, you will find that the text on the web page contains a minimal repeated use of the keyword. These clues are more than enough to confirm the fact that your competitor is also smart enough to have gone for website optimization. (Now you have another new area of competition and must outsmart him)

The author of this article is Ricci Mathew of Outsource Strategies International (OSI), a US based company that offers services in Search Engine Optimization, SEM, PPC advertising for clients across the US.

A4

Alexa Traffic Rank - Improve Your Low Ranking


by Tim Predaina

Informing Alexa Of All Website Visitors

I wanted Alexa to know about "ALL" visitors my traffic exchange website was receiving, not just traffic from their toolbar users. I wanted them to know not because I support them, but because so many other users did. Users that were apparently unaware of the traffic-ranking prejudice. I accomplished this by installing the Alexa traffic rank banner on all of the pages within my website.


Free Advertising

The Alexa traffic rank banner is a free advertisment for them. Adding their banner to your site is a small price to pay for the increase in traffic rank. They offer several types of banners in different sizes, so it should be easy to one that fits your pages.

Since installing the code on January 15, 2007, the traffic rank for checks4free.com had improved by over 4.5 million within 15 days. That does not mean there was that much traffic. It means that the website had moved up the list from the number 6 million spot to approximately the 1 million spot.

You can view the Alexa traffic rank for the Checks4Free Traffic Exchange using this URL: http://www.alexa.com/data/details/traffic_details?url=checks4free.com.

Conclusion

If your website has a low Alexa traffic rank, I hope the suggestion in this article will help you to improve your ranking as well. The help file on the Alexa website talks about the biased ranking. However, to the millions of users that base an opinion about a website using the Alexa traffic rank, numbers speak louder than words. Your only other option is to hope that more Alexa toolbar users visit your website.

Tim Predaina is with Checks 4 Free, a free manual traffic exchange - http://www.checks4free.com - that delivers real visitors to your websites. Visit: http://copywriting.predaina.com for information about writing articles for content to build traffic.

R4

The Importance of Market Research


By Justin Kander

Marketing is a versatile, competitive world, and when developing your marketing plan, odds are you will not get it right the first time. You need time to learn about the demographics, geography, and psycho graphics of your customers before your marketing can really be effective. That is why it is important to not stick with your first plan, as you will need to change it frequently for one reason or another.

A good phrase to live by in marketing is, "Learn from your mistakes." Sometimes testing happens naturally. Some of your marketing campaigns will fail, but instead of getting discouraged, analyze what went wrong. Maybe you advertised through the wrong medium, or to the wrong demographic. Collect all the mistakes you have made and really look at them; do not try to forget or ignore them, you have to face your mistakes if you want to be successful.

If you hate making mistakes and want to get it right the first time, there is a way, and that is market research. However, full on market research is incredibly expensive and small businesses cannot afford it, but light end market research is possible. Basically, you just have to look at the demographic of your competitors and make that your demographic. It's not that easy, though. Demographics may vary between businesses of the same nature, and that is where testing comes in. You need to test if that demographic works for you, and if it does not, you need to test another demographic.

You should not spend a lot of money on market tests. The purpose, after all, is to find the medium and demographic through which you should advertise or market. For example, if you have a website, you might want to try out banner advertising. Don't spend a lot of money at first, only spend a little and see the ROI. If the conversion is good, you know you will want to keep advertising through that medium. Executing so many marketing tests is time-consuming and costly, but it all pays off when you finally develop an effective, recyclable marketing campaign.

Justin Kander works with http://www.getprocash.com to give people tons of ways to make money online.

A7

Pay Per Clicks


By Chad Sandifer

There are many advertising options out there for small and large businesses alike. A new phenomenon that has recently hit the scene is the use of sponsored link searches for advertising needs. Are sponsored links really the best way to allocate valuable advertising dollars?

A re occurring complaint I hear from many of my customers is that sponsored links are not developing the return on investment they desire. There are several key reasons to why this may be occurring. Sponsored links, or pay per click advertising, are links on the right hand side of most search engines. These links, historically, are only used by approximately 30% of the online search market. By using only sponsored links in your online marketing campaign, you have essentially cut out 70% of the market that may be searching for your business. Further, did you know that there is a constant bidding war on the sponsored side of the page? Business are having to spend valuable working time managing their sponsored link page to make sure the are staying on the first page, while not breaking the bank. Because most consumers don't search past the first page of search engines, it is a constant war to "out bid" your competitors and stay in those valuable spots. But what is to keep your competitors from clicking your links and costing you tons of money and headaches? Thankfully, Google (among others) have allowed you to set certain limits on the amount of money you wish to spend monthly on sponsored link searches. While pay per click ads may get you some form of business, I do not believe they are the end all in online marketing. It is important to recognize several key factors when thinking about investing in pay per clicks.

1) How can I minimize "fraudulent" clicks by my competitors

2) Are their other online options, for around the same cost, which can give me a better return on investment? and

3) Am I willing to cut our 70% of the search market by spending money on sponsored links?

For some businesses, pay per clicks work. I am not advocating that they don't. The law of "big numbers" may come into play here where if you do something long enough, the average return will be worth the investment. I have found other advertising mediums that allow my customers a better, more stable, return on their investment. Diversity is the key to the marketing game and in order to advertise to all corners of a market, it is necessary to weigh your options and decide if you have the time, and money, to play the "big numbers" game.

Chad Sandifer
http://www.tenlist.com

R7
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Yahoo Search Engine News

Stocks in biggest fall in a month on jobs and tech (Reuters)

A trader walks off the floor of the New York Stock Exchange after the close of the trading session in New York City, January 7, 2009. (Mike Segar/Reuters)Reuters - Stocks suffered their worst decline in more than a month on Wednesday after a grim private-sector jobs report coupled with a revenue warning from top chip maker Intel Corp revived deep concerns about the economy.



Intel warns second time on quarter (Reuters)

Workers prepare an Intel booth for the Consumer Electronics Show (CES) in Las Vegas, Nevada in this January 6, 2008 file photo. The microchip maker said on Wednesday its preliminary fourth quarter revenue was worse than expected due to weaker global demand for personal computers, dragging its shares down 4 percent. (Steve Marcus/Reuters)Reuters - Microchip maker Intel Corp on Wednesday issued its second revenue warning on the fourth quarter, saying demand for personal computers was even worse than it feared and sparking wide concerns about tech companies.



U.S. says Madoff sent diamonds in violation of bail (Reuters)

Bernard Madoff is escorted in a vehicle from Federal Court in New York, January 5, 2009. (Lucas Jackson/Reuters)Reuters - One of the packages accused swindler Bernard Madoff sent in violation of a court order contained about 13 watches, a diamond necklace and other valuables worth more than $1 million, prosecutors said in court papers released on Wednesday.



Accounting scandal at Satyam could be India's Enron (Reuters)

Satyam Computer Services chairman Ramalinga Raju poses in his office in Hyderabad in an undated photo. (Handout/Reuters)Reuters - The head of Indian outsourcing company Satyam Computer Services resigned on Wednesday, disclosing that profits had been falsely inflated for years and sending its shares plunging nearly 80 percent.



Budget deficit to hit $1.2 trillion in fiscal 2009 (Reuters)

President Bush greets President-elect Barack Obama at the White House, November 10, 2008. (Joshua Roberts/Reuters)Reuters - The U.S. budget deficit will swell to a record $1.186 trillion in fiscal 2009, congressional forecasters said on Wednesday, the result of an economic recession that has cut tax receipts and caused massive government bailouts of banks and automakers.



Business Portal News

Living in the cloud
I used Wakoopa to track which applications I run on my home Windows machine. Here’s what it says: When 96% of your computer time is spent in a browser, that’s living in the cloud.

My RSS Reader Stats
I noticed that The Guardian drew up a list of top 100 sites for 2009. There’s a lot of great sites on their list, from stackoverflow.com to popurls.com to xkcd. One snag for me is that The Guardian only recommended two sites for blogging: Bloglines and WordPress. WordPress is great and just came out with a [...]

Ten things I don’t like about Google Chrome
Recently I blogged about what I like about Google Chrome, and Philipp Lenssen asked a good question: “What do you *not* like about Google Chrome?” Normally when I have suggestions or complaints about a Google product, I talk directly to that team within Google — the Google Chrome team is especially good about listening to feedback. [...]

Charity donation recommendations?
It’s the end of 2008, which means that it’s time for one of my favorite posts of the year: what charities would you recommend donating to? As I said a couple years ago: If you’re not aware of them, GuideStar and Charity Navigator are two good places to start. … Does anyone want to mention specific charities? [...]

I know, I know..
Sometimes I think Twitter steals energy away from blogging. I just did my 1000th tweet a few days ago. I’ll try to write something soon, but it’s been busy for the last few days. At least my cat Emmy has helped me catch up on my newspaper reading:

Google News

THE ISRAELI OFFENSIVE IN GAZA: CON: Israel is at war with citizens ... - Atlanta Journal Constitution

THE ISRAELI OFFENSIVE IN GAZA: CON: Israel is at war with citizens ...
Atlanta Journal Constitution,  USA - 16 hours ago
... roughly translated means “the Great Tragedy” —- the emptying of vast swatches of Palestine by members of Israel’s Stern and Urgun gangs, among others. ...

ShopSmart tests reveal beauty staple standouts - Worcester Telegram

ShopSmart tests reveal beauty staple standouts
Worcester Telegram, MA - 20 hours ago
ShopSmart tested 10 models of blow-dryers on swatches of human hair in an environment chamber to keep temperature and humidity steady. ...

Everything’s Coming Up Flowers - Bradenton Herald

Everything’s Coming Up Flowers
Bradenton Herald,  United States - Dec 23, 2008
When you shop for a fl orist, bring swatches from your dress, including beading and lace, and swatches from your bridesmaids’ dresses as well. ...
A Guide to Hiring the Perfect Florist for Your Wedding PWO
Wedding flowers: crafting the perfect atmosphere painlessly Meadow Free Press
all 3 news articles

Color you happy - Los Angeles Times

Color you happy
Los Angeles Times, CA - Jan 4, 2009
Using quizzes and questionnaires, runway photos, color swatches and before-and-after shots, the book helps readers determine the colors that work best for ...

Learn to master knitting with a guild membership - Anchorage Daily News

Learn to master knitting with a guild membership
Anchorage Daily News, AK - Dec 23, 2008
The reviews of your stitches will be critiqued and you can rework the swatches until you have the skills firmly down. The serious knitters eventually push ...

NY Times Business

Satyam Chief Admits Huge Fraud
A top Indian outsourcing company massively inflated its earnings for years, the chairman said.


Stocks Drop on Earnings Gloom; S.&.P. Falls 3%
Reports from Time Warner, Intel and Alcoa foreshadowed a bleak season for fourth-quarter earnings, sparking a sell-off.


Lab Acknowledges Problem With Vitamin D Test
Quest Diagnostics provided possibly erroneous results to thousands of people who had their vitamin D levels tested in the last two years.


Court Filing Details Items Madoff Sent
Bernard L. Madoff violated his bail agreement by sending jewelry to his friends and family, prosecutors argued.


$1.2 Trillion Deficit Forecast as Obama Weighs Options
Barack Obama said that changes in Social Security and Medicare will be central to efforts to bring federal spending in line.


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